How to use sharepoint Site title in workflow email text?
If you're using sharepoint Designer, you'll probably have to create a CustomActivity in Visual Studio.Otherise, you can just get the site name through the SharePoint API (theSPWeb.Name property, I believe).
Here's an article that walks through the process that Peter suggested. Itgets the current site name for use in a workflow, so should do the trick.msdn.microsoft.com/en-us/library/bb629922.aspx