Is it possible to have only certain documents expire within a list? For example, if I have a column called "Category" and one of the category values is "Internal Releases", I would like to have only those items expire as I consider it dated content. When I try to set up an expiration rule for a content type, it only allows me to set the number of days/months/years. There's not any other criteria based on other columns.

How could I accomplish this selective expiration based on specific item column values?