I don't know how to specify that the link open the document in Edit
mode, but since you are getting the Edit/ReadOnly panel when opening it
directly you must be using Word 2007. In Office 2007 there will be a
Checkout menu entry on the Server menu under the Office Button. There
should also be an edit Document button on the Document Properties panel.
Using either of these will inform the server that the document is now
being edited. So although it will open ReadOnly by default, it can
still be easily edited.