The contents of the New Drop down relate to the document Template file
loaded into the default content type. You can add different templates by
adding different content types. So to have one of each do the following:
1. Create a new content type that inherits from the document content
type for each entry you want on the New menu.
2. Add one blank (or suitably configured) template of that document
type (word, excel, Powerpoint, etc) to each content type.
3. Add all the content types to the document library where you want
the multiple entries to appear on the new menu.
4. Complete #3 for each document library that you want to configure
this way.