I would also add that the current version allows you to add other
users to Alerts, which would be a simple OOB solution to e-mailing
when a discussion is added.
Select your discussion, go to Actions -> Alert me, add the users or
distribution list you want to recieve the e-mail in the "Send Alerts
To" box, configure the remaining options and your done.
Alternatively, send them all a link to the RSS feed and let them opt
in.