Here is a solution which I found that worked in cases of webpart that
are available with the creation of lists and document libraries.
By default sharepoint provides default views for lists and libraries.
Review the following article
msdn.microsoft.com/.../en-
us/odc_SP2003_ta/html/ODC_WSSAddingCustomViewStyle.asp
There is a style
.ms-alternating {
background-color: #99CCCC;
}
which is used by "Shaded" style in the lists and doc libraries.
One can create a custom view style which is copy of Shaded style
provided by default, tweak it so that instead of alternating rows
getting shaded, all rows are shaded.
Create a new view for a list, select the new style, and apply that
view in the webpart that you are interfacing in the webpart page.