the problem i was facing the same as you are facing
right now, i'll explain you the scenario which i am
working may be that will help you, in my organization
there are all portal users for which audience is
already available in SPS, but i needed more audiences,
one is students, second is marvel(marvel is an
application development department in my university
where i work), so to make these audiences i did
following steps....
i made an audience called students and entered its
description and then i realized the property of all
the students in my university that all of there
account names start from the value '2', and no other
user account ha s avalue which even contains the value
'2' so i selected the property account name value
contains the value domain\2, and then i compiled and
it worked fine............. then i saw i had about 332
members associated with this audience......., but when
i came upto the audience marvel i had ot open up the
active directory and in there i selected all the users
related ot marvel and in there properties in the
department section i wrote marvel and then i created
the audience for which i selected satisfy all the
rules and in the user property section i selected the
user belongs to department and then in the value text
box i selected value contains marvel and then i
created the audience......so this is how i did it, and
then there are other ways i created other audiences
using active directory and user profiles from user
profile database in site settings on portal main area
in SPS 2003...